Ethical Consumption as Class Distinction

Connected to my last post, Dr Jonathon Cornford comments on how ethical consumption can become just another form of class distinction, a marker of difference from others.

“one of the difficulties I have, and one of the reserfvations I have with ethical consumption is it still does remain the preserve of a choice of people who both have the information and wherewithal to practice it. What we ultimately need is shopping … where everyone is able to engage in the basic market transactions they need to conduct their lives in a more ethical manner.”

Dr. Jonathon Cornford on the ABC podcast God Forbid – What if we lived with less?